Corona Sunsets Festival: Cyanotype Pop-Up at Laem Charoen Beach
- 2 days ago
- 2 min read
Laem Charoen Beach, Rayong, Thailand - Fall 2024
Some events have the right light for it. The Corona Sunsets Festival — two days of music, sea air, and cold beer at Laem Charoen Beach in Rayong — was exactly that kind of setting. Open sky, the sun doing most of the work, and around 200 people moving between stages and shoreline. GIGIPAYNE ran a cyanotype station in the middle of it.
The brief came with a constraint and an opportunity. Cyanotype is a contact print process: coat the surface with light-sensitive solution, lay objects on top, expose to sunlight, wash, reveal. It needs UV light to work. At an outdoor beach festival in Thailand, that's not a problem.
The design question was how to anchor the print to the brand without turning it into a logo placement exercise. We settled on a diver — a figure that reads as Corona without needing the word, pulled from the brand's visual language and composed to work as a print motif. The image was prepared by GIGIPAYNE in advance, alongside the t-shirts, coated and ready for exposure at the event site. Visitors arrived at the station, placed the prepared stencil on their shirt, carried it into the sun, and waited. A few minutes of exposure, a rinse, and the image appeared — deep Prussian blue on white cotton, sharp where the light hit, clean where it didn't.
For a festival crowd, that reveal moment lands well. It's quick enough to hold attention between sets, tactile enough to feel like something real, and the result is a t-shirt with a story attached to it. Around 200 people went through the station across the two days.
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